If you’ve got a passion for helping people look their best and you would like to start out a business of your own, the sweetness industry could also be the place for you. Cosmetics businesses alone represent a multi-billion-dollar industry, with numbers continuing to extend. this is often incredibly promising for beauty-focused entrepreneurs and what constitutes a beauty business idea can extend far beyond manufacturing and selling products.
In this article, we’ll enter greater depth about seven of those accessible, and potentially lucrative, beauty business ideas. Let’s start.
7 Promising Beauty Business Ideas to Launch This Year
No matter your interest or angle, there’s a chance for you to interrupt the sweetness industry this year. Here are just seven beauty business ideas for you to think about.
1. Become a contract Hair and/or Makeup Artist
If you’re already a practicing hair and/or makeup artist at a studio, transitioning into your own freelance business—either with or without the ambition to rent employees—is one of the only ways to become a beauty entrepreneur. As a freelancer, you’ll work completely independently from studio space, whether at your clients’ locations or out of your house, but you’ll also work with spas and salons on a contract basis, if possible. Consider becoming an on-demand pro at Glamsquad, too, if you’re in a city during which their services are available.
You’ve done tons of the work already, like getting a degree from a state-accredited cosmetology program, receiving a cosmetology license from your state, and building a network of clients. Now, the important work is in your marketing efforts. Leveraging your established client base is your best bet, and if you haven’t already, create a knowledgeable portfolio of your work. a web portfolio on your business website or your business Instagram or Facebook page is crucial, but it can’t hurt to make a physical portfolio for potential clients to flip through, too.
2. Open a Salon
Objectively speaking, opening a salon is that the most time- and labor-intensive beauty business idea on this list. We’d recommend this route to stylists with a few years of experience within the industry, and who are willing to sacrifice some (or most, or all) of their time as a stylist to become a full-time owner and manager.
But with greater risk comes greater reward. So if you’re a stylist with a significant entrepreneurial streak, and you’re realistic about the method of opening and managing a brick-and-mortar facility, this is often an exciting opportunity to determine a big foothold within the beauty industry and in your community. If this is often of interest to you, read through our step-by-step guide to opening a salon.
3. Resell New or Lightly Used Beauty Products
Since you’re a beauty lover, we’re willing to bet you’ve got a drawer (or closet, no judgment) filled with products you never ended up using. Perhaps more disappointing than the belief that you simply can’t achieve that Fenty Beauty blue lipstick is all the cash you sank into trying.
Happily, there are a couple of platforms out there that permit you to sell your new or gently used cosmetics and recoup them for PayPal cash or store credit (minus their commission). as an example, Glambot and MUABS are entirely dedicated to purchasing and selling makeup, but online retailer Poshmark features a hub for reselling cosmetics too.
As you’d imagine, each platform has regulations around the sorts of cosmetics you’ll sell and their required conditions. These platforms may need restrictions on which brands they accept, too. as an example, Glambot only accepts new or gently used products and tools from premium brands that aren’t expired, contain a minimum of half the first product, are free from contaminants, and retain the first packaging. It’s possible to resell makeup on eBay, too, as long as you remain in alignment with their strict cosmetics policy.
4. Become a contract Esthetician
Just like going freelance as a hairstylist or makeup artist, if you’re already certified, trained, and licensed as an esthetician then you’re primed to strike out on your own. As a contract esthetician, you’ll essentially practice at whichever facilities are outfitted together with your required equipment, like spas, salons, and hotels, also as work directly with individual clients. Also like hair and makeup artists, freelance facialists can lend their services to film and fashion projects. you’ll also fold in offerings from other related fields during which you’re skilled, like hair, makeup, or brows. Have a portfolio at the able to prove your skills.
5. Become a Brow, Nail, or Lash Technician
Thanks in large part to Instagram’s seismic sway over beauty trends, where brows, nails, and lash care were once considered incidental services, consumers now give all three even as much consideration (and money) as they are doing hair and makeup.
And as you almost certainly know, brow, nail, and lash services are truly comprehensive. As a brow technician, as an example, you’ll offer tinting, waxing, threading, tweezing, and microblading, while lash experts can extend, lift, tint, and perm their clients’ lashes. And nail art is so popular that the sector now has influencers of its own.
You’ll learn the fundamentals of brow, nail, and lash art during your cosmetology training, but as knowledgeable, you’ll prefer to focus particularly on anybody of those specializations. you’ll prefer to go freelance here too, otherwise, you can open your own spa or salon that focuses on one among these services. In either case, you’ll get to determine state licensing and regulation requirements to stay aboveboard.
6. Start a Beauty Blog
You probably have tons to mention about beauty, whether that’s product recommendations, reviews, news, sales announcements, or opinions on beauty trends (floating eyeliner, anyone?). If you wish to share those thoughts in writing, it is sensible to carve out a digital space within the industry by starting a beauty blog. Creating a blog is so simple, and maintaining that blog requires virtually no overhead aside from the value of your products, which you’d honestly be buying anyway.
That said, you won’t necessarily make money off your blog unless you intentionally monetize it through display ads, affiliate marketing, and other money-making tactics. And to ascertain any dividends, you’ll get to be diligent about regularly posting original content across all of your social media platforms. But if you seriously plan to it, it’s entirely possible to become a full-time beauty blogger. There’s an entire industry of them out there—and if you’re patient, hardworking, and have something interesting to feature to the conversation, there’s no reason why you can’t join them.
7. Sell Your Homemade Beauty or Skin Care Products
Although consumers develop loyalties to their favorite cosmetics brands, there’s still a distinct segment within the marketplace for homemade, small-batch, under-the-radar beauty and skincare products. and since of the increasing popularity of “clean” products, there’s arguably even more of a requirement for homemade products with simple, pronounceable ingredients.
As you’re nailing down your formulas with an eye fixed toward selling, confirm you’re complying with the FDA’s cosmetics regulations. Don’t overlook the importance of branding, too, which may make or break a purchase. Spend the time to map your overall brand strategy, and consider hiring a graphic designer to style your packaging materials.
From there, you’ll sell your goods both online and face to face. For the previous, we recommend creating a standalone online store on Shopify or taking advantage of the eCommerce functionality on a business website platform like Squarespace or Wix. For the latter, take your goods to local crafts fairs, farmers markets, and trunk shows, and ask local retailers about selling your products on an attempt basis.
Learn more in our guide on the way to start a makeup line.
Starting a Beauty Business: subsequent Steps
Determining which beauty business idea you would like to launch is merely the primary step in officially becoming a beauty business owner. like the other business endeavor, you’ll have tons of labor to try to go beyond this step.
The particularities of starting your beauty business will vary counting on the sort of business you’re launching. If you’re side-hustling as a product reseller, as an example, you almost certainly don’t get to register your business entity with the state, and you certainly don’t get to worry about hiring employees. If you’re becoming an esthetician or other industry professional, you would like to get the right permits, licenses, and certifications. And opening a brick-and-mortar facility, sort of a spa or salon, comes with its own extensive to-do list.
What’s non-negotiable, however, has some quite digital footprint. Online and social media marketing is simply one aspect of a holistic small business marketing strategy. But alongside good old word-of-mouth marketing and networking, it’s arguably the foremost important, especially at the beginning of your venture. Start by building a business website and fixing dedicated social media accounts on the platforms of your choice. These platforms will perform double duty as your portfolio, which you’ll get to become a contract artist or technician. Instagram and a Facebook business page are must-haves, but counting on your preferences and audience, you’ll also mount Twitter, Pinterest, and/or YouTube. (You’re probably cognizant of the huge effect that beauty YouTubers have had on the industry.)
But we don’t want to attenuate the importance of selecting a beauty business idea and sticking thereto. Committing to a business idea and seeing it through is what separates would-be entrepreneurs from bonafide business owners. So take a moment to applaud yourself for embarking on your entrepreneurial journey. then get to work!